So I was thinking numbers here...2 ways to look at it;
1- I would be reaching 600 people for just over $1 (my promos cost me a buck). Where else will you pay that little and reach so many?
2- If only 10% of those people (60) actually visit and buy something, at say, $10 (my average price) that's a $600 return. Not too shabby. And even if only a few of those become repeat customers it will balance out.
Doesn't sound too bad, right? I want to use these fabric fortune cookies. I think they will stand out well against all the buttons, key chains, magnets and lip balms and they beg to be opened. Inside I will make a special....well, this is where I'm stuck. The cookie gets their attention but what's inside has to get them to come to Etsy. So it has to be something they'll keep once they've opened the cookie.
Now I'm thinking of turning it into a raffle or drawing What if I offer a gift valued at say, $75 if they come to Etsy and convo me to get their name in the hat. Would that be enough incentive for them to hold onto their freebie and actually come visit?
This is a huge risk and I want to take it but I need to approach it smartly. I would love any ideas, suggestions or feedback. Please!
I have until Monday to decide (last chance to get supplies in time). Please advise! Pros and Cons, let me have them!